Thought leadership

Sponsored by APiS North America

APiS North America, LLC

An emergency drill onboard AIDAsol cruise ship in 2019. Image: MikhailBerkut / Shutterstock.com

APiS North America®, LLC provides services focused on helping quality teams optimize their time, unique ability and organizational impact. Our product, the APIS® IQ-Software,
simplifies continuous improvement throughout the product development cycle. 


Those familiar with FMEAs (Failures, Modes & Effects Analysis) understand it to be a tool quality engineers use to isolate qualitative and quantitative data and proactively assess risk throughout the design, engineering and manufacturing process. Unfortunately, most manufacturers continue to manage FMEAs in Microsoft Excel, or other spreadsheet software. This creates a multi-faceted deficiency because:   


  • A spreadsheet is NOT a database 
  • Quality Engineers are forced to rely on tribal knowledge, memory and manual effort 
  • In the manufacture of a family of products, rather than managing what’s different about a specific part number, quality engineers have to manage what’s both the same and different, creating a duplication of effort  
  • Spreadsheets cannot aggregate information and publish reports 


The APIS® IQ-Software is built specifically for FMEAs which automates updates, affected workflows, and enables quality engineers to leverage their expertise for mission-critical projects rather than working against the very tool intended to help them.  Because the IQ-Software is a database, it understands how data relates to one another.  This simplifies the work required to maintain the integrity of data, increasing time and ensuring customer presentations and audits are continuously prepared for quality engineers, their teams, and their companies.   


At APiS North America®, we partner with organizations that envision a better way of working and leading with quality.  Where a proactive, quality-first mindset enables the delivery of world-class products to customers.  The APiS North America team will look forward to scheduling a demonstration for your quality team to see how the APIS® IQ-Software can make a difference for you. 


To learn more about the APIS® IQ-Software and the APiS North America®, LLC services visit www.apis-iq.com and contact info@apis-iq.com



APIS®, APIS North America®, IQ-RM®, IQ-FMEA®, and CARM® are registered trademarks of APIS Informationstechnologien GmbH


Muster 2.0 removes friction on board

When looking at the new Muster 2.0 drill process in the context of Royal Caribbean’s digital transformation, it is a natural development for a company striving to reduce passenger friction on board.


“The innovative programme is the first of its kind and reimagines a process originally designed for larger groups of people into a faster, more personal approach that encourages higher levels of safety,” says Royal Caribbean’s vice president of sales Ben Bouldin for Europe Middle East and Africa.

The safety drill has always put a pause on the cruise experience

Over the last few years reducing friction has been the focus of Royal Caribbean’s digital department and the goal of the Royal app, which, among other features, allows guests to avoid queues by finding out information and booking dinner tables, activities, excursions and shows online.


In 2018, at the launch of Symphony of the Seas, Royal Caribbean’s senior vice president of digital Jay Schneider explained to Future Cruise that building guest products that “get people out of lines and let people enjoy their vacation first and foremost” has been one of his main missions.


Recently he said that: “Muster 2.0 represents a natural extension of our mission to improve our guests’ vacation experiences by removing points of friction.”

Ben Bouldin is Royal Caribbean’s vice president sales for Europe Middle East and Africa. Image: Royal Caribbean

Schneider and Nick Weir, the senior vice president of entertainment at Royal Caribbean were instrumental to the development of Muster 2.0. Weir is behind some of the most original and innovative entertainment experiences guests can have at sea and has successfully mixed and transitioned formats and blended technology into traditional structures, such as turning an on-board ice rink into laser tag, back again into an ice show with synchronised drones and moving image effects such as those that transform the ice into an emotive Arctic whale scene.


“The safety drill has always put a pause on the cruise experience, and I felt like it could be more efficient,” explains Nick. When he was a cruise director he explains how he was responsible for the welcome party as well as drill announcements which always brought a halt to the fun as guests were starting to enjoy themselves.


“I happened to be outside on one hot, sweaty day during the drill, and I thought why not put it all on a device so it can be done individually and monitored? Technology naturally played a big part, location services on smartphones is essential, and a big team at Royal Caribbean came together to make it happen.”

Muster 2.0 removes friction on board

When looking at the new Muster 2.0 drill process in the context of Royal Caribbean’s digital transformation, it is a natural development for a company striving to reduce passenger friction on board.


“The innovative programme is the first of its kind and reimagines a process originally designed for larger groups of people into a faster, more personal approach that encourages higher levels of safety,” says Royal Caribbean’s vice president of sales Ben Bouldin for Europe Middle East and Africa.

The safety drill has always put a pause on the cruise experience

Over the last few years reducing friction has been the focus of Royal Caribbean’s digital department and the goal of the Royal app, which, among other features, allows guests to avoid queues by finding out information and booking dinner tables, activities, excursions and shows online.


In 2018, at the launch of Symphony of the Seas, Royal Caribbean’s senior vice president of digital Jay Schneider explained to Future Cruise that building guest products that “get people out of lines and let people enjoy their vacation first and foremost” has been one of his main missions.


Recently he said that: “Muster 2.0 represents a natural extension of our mission to improve our guests’ vacation experiences by removing points of friction.”

Ben Bouldin is Royal Caribbean’s vice president sales for Europe Middle East and Africa. Image: Royal Caribbean

Schneider and Nick Weir, the senior vice president of entertainment at Royal Caribbean were instrumental to the development of Muster 2.0. Weir is behind some of the most original and innovative entertainment experiences guests can have at sea and has successfully mixed and transitioned formats and blended technology into traditional structures, such as turning an on-board ice rink into laser tag, back again into an ice show with synchronised drones and moving image effects such as those that transform the ice into an emotive Arctic whale scene.


“The safety drill has always put a pause on the cruise experience, and I felt like it could be more efficient,” explains Nick. When he was a cruise director he explains how he was responsible for the welcome party as well as drill announcements which always brought a halt to the fun as guests were starting to enjoy themselves.


“I happened to be outside on one hot, sweaty day during the drill, and I thought why not put it all on a device so it can be done individually and monitored? Technology naturally played a big part, location services on smartphones is essential, and a big team at Royal Caribbean came together to make it happen.”