June 7-8, 2023  Suburban Collection Showplace Novi, MI, USA

Real Conversations, Real Connections, Real Impact 

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Headline Sponsors

AutoTech: Detroit (previously TU-Automotive Detroit) returns to Motown in 2023, for two days of focused B2B content and networking that drives real conversations, real connections, and real impact. For almost a century, Wards has embedded itself in the town that put the world on wheels. As the worlds of auto and tech converge, our strong engagement with the automotive community and our distinctive content have ensured the growth of our key partners alongside the event.

2500+ On-site Attendees 

100+ Industry Leading Speakers 

150+ Sponsors & Exhibitors 

850 Automakers & Tier 1s

100% Industry Driven Agenda 

47% Buyside Attendees* 

* Automakers, Government, Academic, Associations & Press 

What to Expect: 

Technology Showcase, Workshops, Vehicle Demos and Tours, Automotive Inspire Interviews, Valuable Content, Start-Up Showcase, Awards Ceremonies, Women’s Cocktail Hour, Ample Networking, Exhibition Floor, and MORE!

AutoTech: Detroit is the principal B2B meeting place for our audience to collaborate and shape the future of automotive technology.

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Software-Defined, ADAS & Autonomy, Connectivity, Mobility, Electrification, and UX are the core themes of AutoTech: Detroit 2023. Our Advisory Board ensures that our agenda is curated by the industry for the industry. 

Our community connections provide vital insight that feeds into our research, ensuring we produce sessions that are reliable, blend strategy with technology, and solve real challenges. Together, we help AutoTech think innovatively and act with agility.

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2023 Advisory Board

Where Auto Innovation Meets Tech Inspiration

Join the biggest companies for the Informa Tech Automotive Awards party on June 6, 2023, during AutoTech: Detroit! These prestigious and anticipated awards celebrate the best talent, products, and services across automotive technology.

The entry process for the Informa Tech Automotive Awards 2023 is your opportunity to put forward your best work for the year and highlight you and your company’s achievements to the automotive technology industry! This is your chance to shout about your business and get deserving recognition and reward from your peers.

View Awards Website

Book Your Awards Pass

The Wards 10 Best Interiors & UX awards evaluate nominated vehicles on a variety of aspects that shape the user’s experience inside the vehicle including: aesthetics and design of the interior, material quality, fit and finish, connectivity infotainment options, comfort and usability of controls and features, IP design, information delivery and ease of operation, availability and performance of driver-assistance features, and overall value.

Winning vehicles will be on display throughout the exhibition hall for attendees to jump in and experience the interior and technology which landed each vehicle a spot on the 2023 Wards 10 Best Interiors & UX list.

This year, you can purchase your Wards 10 Best Interiors & UX ticket separately for only $95!

View awards Website 

Book Your ticket


  • Private Gatherings 
  • Meeting Rooms 
  • VIP Services 


  • Product Launches 
  • Market Positioning  
  • Brand Exposure 
  • Lead Generation


  • Product Showcase 
  • Exhibition Booth 
  • Start-Up Opportunities 
  • Entertain Clients


  • Presentations 
  • Use Case Presentations 
  • Panels 
  • Masterclass

Would you like to Sponsor AutoTech: Detroit and position your company amongst the industry movers and shakers?

For Sponsorship and Exhibiting inquiries, please contact Jessica Sobey | Sales Manager, Automotive | Jessica.Sobey@informa.com

June 7-8, 2023  Suburban Collection Showplace Novi, MI, USA

Register by April 30th for $1,595 $1,095!   That’s a $500 saving! 

Register today